Kumarika, one of Sri Lanka’s most loved natural hair care brands, celebrated Deepawali in Trincomalee through its special “Iyarkai Oliyin Deepawali” celebration. Held at the historic Koneshwaram Kovil, the event not only spread festive joy among the community but also created a meaningful impact through dedication to educating and empowering women to embrace the strength glow of nature, through complete hair care.
The celebratory event was attended by over 1,000 women, who participated in personalized hair analysis sessions and enjoyed free hair styling and garland makeovers, infusing beauty with tradition. To make things even more memorable, participants received cultural gifts such as sarees, accessories, umbrellas, and Kumarika gift boxes as tokens of appreciation, that added warmth and delight to their Deepawali celebrations.
At the heart of the event, was the message that ‘true beauty is natural’, which has been central for Kumarika for decades. The brand encouraged women to follow a Complete Hair Care Ritual with Kumarika’s 100% extract-infused Hair Oil, Shampoo and Conditioner. This trusted range delivers root-to-tip nourishment, double the benefit and faster results.
Hirushi Fernando, Hair Care Category Head, Hemas FMCG, stated, “At Kumarika, we believe true beauty begins with nature and care. This Deepawali, through our ‘Iyarkai Oliyin Deepawali’ initiative, we celebrated not just the festival of light, but also the inner glow and confidence of every woman. Kumarika has always stood for natural beauty and empowerment, and we are humbled to have shared this journey with the Tamil community of Trincomalee.”
Through this celebration, Kumarika was able to reinforce its legacy as a brand that is built on natural care and trust. The brand has stood for 30-years as a symbol of ‘Iyarkai Azhagu’ or ‘natural beauty’, inspiring women across the country to rediscover confidence and self-worth through the power of nature. The initiative in Trincomalee activation was a vivid expression of that promise, blending culture with genuine care.
The event drew strong participation and engagement, with hundreds of women taking part in haircare experiences, product demonstrations and styling session. It also created a meaningful digital presence, extending the celebration of natural beauty far beyond the venue.
“Iyarkai Oliyin Deepawali” was a celebration to remember for the women of Trincomalee. It was a moment where tradition, self-care and natural beauty met harmoniously, and Kumarika once again stood as a beacon of empowerment and authenticity