Tata Motors, one of the world’s leading automotive manufacturers, along with its authorised distributorDIMO,announcedthelaunchoftheall-
newTataXenonYodha,addressingthegrowingdemandforaversatileandreliablepick-up vehicle in the market. A robust and stylish workhouse, the Tata Xenon Yodha promises comfort and safety while ensuring smoothcargotransport for effortless daily operations.
Commenting on the launch, Mr. Anurag Mehrotra, Head – International Business, Tata Motors Commercial Vehicles, said, “As aleading commercial vehicle brand, we have a deep understanding of evolving customer preferences and remain committed toaddressing them through the introduction of advanced mobility solutions. The new Tata Xenon Yodha is engineered to meet thedemandsofcustomersseekinglowertotalcostofownershipandsuperiorvehicleperformanceforhigherprofitability.Weareconfidentthat the vehicle will set new benchmarks in quality, durability, and performance. Our six-decade-long partnership with DIMO furtherpromisesa comprehensive nationwide service network,and excellentsales andservice quality.”
In addition, Mr.RajeevPandithage, Executive Director, DIMO said, “We are excited to introduce the locally assembled Tata XenonYodha in collaboration with Tata Motors. As long-standing partners, we are confident that the vehicle, known for its durability, fuelefficiency,andcomfort,willexceedcustomerexpectations.ItcatersperfectlytotheevolvingneedsofcustomersinSriLanka,seamlesslytransitioning between personal and business use. The introduction of The Tata Xenon Yodha, assembled at DIMO Vehicle Assemblyfacility at Weliweriya is also helping in the development of Sri Lankan auto ancillary industry and creating new job opportunities forthe locals. With 17 touchpoints across the country, we remain committed to providing our customers with high quality products andservices.”
The smart pick-up is available in a 4×2 configuration with an impressive payload capacity of 1250 kg. Powered by a 3.0-litre dieselengine, it delivers an output of 85hp and 250Nm torque. With the highest chassis thickness in its category, a robust front overhang,superiormetalqualityandadvancedsafetyfeatures,thevehicleensuresmaximumsafetyanddurability.Its210mmgroundclearanceandpowersteeringenhancemanoeuvrability,makingitidealforchallengingterrainsandheavyloads.Theall-newTataXenonYodhaalsoincludes a comprehensivewarranty of18 months or100,000kilometres.
The new Tata Xenon Yodha is assembled at DIMO’s state-of-the-art vehicle assembly facility in Weliweriya. It also assembles the TataAce, popularly known as DIMO Batta in Sri Lanka. Committed to quality, the plant employs rigorous control measures and remainsagilein meetingcurrentcustomerneedswhilebeingstrategicallypoisedtointroducenewproductsasmarketdemandsevolve.
Image Caption: Mr.RajeevPandithage,Executive Directorof DIMO; Mr.RajivJaiswal,Head of Sales & Marketing – CVIB of TATA Motors; Mr.GahanathPandithage,Group Managing Director/CEO of DIMO; Mr.Mahesh Karunaratne, Chief Operating Officer – Automotive Engineering Solutions of DIMO; Mr.SoumitraRoy,Country Manager (Sri Lanka& Bhutan) – CVIB of TATA Motors at the unveiling of Tata Xenon Yodha Pickup.
Part of the USD 150 billion Tata group, Tata Motors Limited (BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 44 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks, and buses, offering an extensive range of integrated, smart, and e-mobility solutions. With ‘Connecting Aspirations’ at the core of its brand promise, Tata Motors is India’s market leader in commercial vehicles and ranks among the top three in the passenger vehicles market.
Tata Motors strives to bring new products that captivate the imagination of GenNext customers, fuelled by state-of-the-art design and R&D centres located in India, the UK, the US, Italy, and South Korea. By focusing on engineering and tech- enabled automotive solutions catering to the future of mobility, the company’s innovation efforts are focused on developing pioneering technologies that are both sustainable and suited to the evolving market and customer aspirations. The company is pioneering India’s Electric Vehicle (EV) transition and driving the shift towards sustainable mobility solutions by developing a tailored product strategy, leveraging the synergy between Group companies and playing an active role in liaising with the Government of India in developing the policy framework.
With operations in India, UK, South Korea, Thailand and Indonesia, Tata Motors markets its vehicles in Africa, the Middle East, Latin America, Southeast Asia, and the SAARC countries. As of March 31, 2024, Tata Motors’ operations include 90 consolidated subsidiaries, two joint operations, five joint ventures, and numerous equity-accounted associates, including their subsidiaries, over which the company exercises significant influence.
DIMO is a leading diversified conglomerate in Sri Lanka. With its corporate purpose of fuelling dreams and aspirations of the communities it serves, DIMO is committed to creating value responsibly by building partnerships that last generations. Since its inception over eight decades ago, the company has been driven by perfect partnerships, having diversified into wide spectrums of sectors including Agriculture, Building Services, Construction, Digital, Education, Healthcare, Home & Garden, Industrial, Mobility, Power, Energy & Water. DIMO provides world-class solutions and represents the best-engineered brands in the world while adding value and convenience to the lifestyles of consumers in a responsible and ethical manner.
